Story Behind the Logo

House Coach Institute

The Story Behind Our Logo

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Our Old Logo

I used to have a logo, which was a birdhouse with a heart in the centre. This logo has been with me since I wrote my first book: Home With A Heart (2008) It represented the love you can give yourself via your home – even a temporary rented home (the birdhouse) and open up to wholehearted living in – and via – your home.

The company carried my name, but I removed it when I started teaching international students and founded a global “tribe of House-coaches”, because I realized I didn’t want to – and couldn’t –  achieve the great vision I carry: To make our world a better place to live, love and grow. 

Steno Pyramid

Our Transformation

A year ago, I wrote a new book for the Danish market (Home Heart Soul) and for the first time I used Maslow’s Hierarchy of Needs to explain House-coaching, I also made a new video for my webpage: What is House-coaching”.
I realized with the new book and when I began teaching House-coaching to home designers via my institute, that what we accomplish with House-coaching is far more than adding love (which is wonderful in itself!);  we help people meet all their human needs via the creation of their home! Then I wanted to change the logo and give the roof of the house the silhouettes of a “ pyramide” 

Our Purpose

During the very first session of House-coaching (online or 101) we offer our clients empathy and compassion, we offer hope in a better future and faith in their own creativity – and sometimes faith in divine love and a higher life purpose. To symbolise this important mission, I added the anchor (hope is the anchor for the soul), the cross, symbol of reaching out to other people and up to God – and kept the heart – the love we give ourselves and others via the creation of a personal soul-restoring home.

I want to create a movement, where people look for a House-coach when they seek to transform their home, as letting go of limiting thoughts will help them connect with their heart and soul – and transform their life in so many wonderful ways – while creating a beautiful personalised home. 


This quote says it all….. read it backwards and you’ll see the mission of House-Coaching: We want to bring peace into the world, order into the nations, balance into the homes, beauty into the people and turning on the light in their souls.

Subscribe Our Newsletter and Download An A3 Poster Of Lydia

This beautiful poster above was made in collaboration with Lydia Wienberg to support our Home Angels & Friends work for homeless people in Denmark.
Subscribe to our newsletter and download the poster in any size you want, print it and frame it to beautify your home or give to a friend for Christmas – and we donate 2€ for each subscription to Home Angels work (link to web-page Home Angels). You can see more of Lydia’s creative art at